Coming off something of a disappointing season and the losing of a series in the Eastern Conference Finals in the NBA . One can well understand the urgency of Danny Ferry as GM of the Cleveland Cavaliers . Ferry knows that in order for the franchise to remain relevant and to be still in the good graces of their superstar , LeBron James . The GM will have to surround the player with talent that’s commensurate to James’ liking and his talent.

LeBron James (left) and Shaquille O'Neal seen here prior to the 2006 NBA All Star Game . picture appears courtesy of ap/photo/ L . Otero ............
Now , while many might question the team’s acquisition of Shaquille O’Neal from the Phoenix Suns via a blockbuster trade, as seemingly is the custom concerning O’Neal. As of late the only thing that one can associate with O’Neal and his game . May well be the fact that he’s still somewhat quicker on his feet than that of former star of the ” The Golden Girls ” , Betty White . Agility and guile are no longer a part of Shaq’s repertoire. But Ferry’s presence of mind may well have been , that in order to keep his erstwhile star happy, he had to do something extravagant. O’Neal’s game though with flashes of brilliance still, as he deems fit to use it. It’s a long way off from what it once was. In Phoenix , he was ill-suited to the team’s up tempo style. And seeing him lumbering up and down the US Airways Arena like a pregnant pachyderm wasn’t at all how one likes to remember the once dominant superstar.
In the midst of this all we now have to remember that James is in the final year of his contract. And with the gluttony of elite free agents due in 2010 . It’s understandable that the player is hedging his bets at present. He’s stated that it is his wish to remain a Cavaliers’ player at present. But it wasn’t so long ago , he was stating that he could see himself spending his entire career with the franchise. That may well have been pleasing to ear of the franchise’s owner, Dan Gilbert . Bearing in mind, that Gilbert got a large cash infusion by selling a minority stake in the franchise, to a prominent Chinese businessman. And he no doubt views having James within the fold , will make the franchise much more of marketing tool for the Far Eastern market. And at the same time raise both theirs and that of James’ visibility, there also in that particular market.

James (center) seen here with Rich Paul (left) and and former high school teammate Brandon Weems (right) at an event for the launch of the new Nike Air Max LeBron VII shoes , held at the Ed Davis Community Center in Akron , Ohio . picture appears courtesy of ap/photo/ Jason Miller ................
Clearly this’ll be a make or break year , for not only James but also for O’Neal and the Cavaliers’ franchise. And if they’re to have any semblance of success. Then it’ll not only James and O’Neall but also the rest of the team to makes themselves all the more prominant in that success on the field of play. The nucleus of the team will be built around James , Mo Williams , Zydrunas Ilgauskas , Anderson Varejao and Daniel Gibson. But much of that’ll also be predicated upon the benchwarmers also contributing to the productivity of the team as well.
And for coach Mike Brown , he too can ill afford to have this team underachieve this season. Anything short of an appearance in the Confernce Finals . And more likely than not , he’ll be out of his position as coach of the Cavaliers. The situation for the franchise is as grave as that !
Source Yahoo Sports in conjunction with AP :
LeBron says he wants to keep his options open
By Tom Withers AP Sports Writer
AKRON, Ohio-(AP) LeBron James is unlikely to accept a contract extension from the Cleveland Cavaliers until after the 2009-10 season, when he can become a free agent.
At an event to unveil his latest signature sneaker for Nike , James , who has given no indication as he plans to leave the Cavs, made his strongest comment yet about to his future. The NBA’s reigning MVP said he signed a contract in 2006 with an option so he could have more flexibility once it expires . cont’d …………….
_________________________________________________________
In order to read this article in its entirety just click on the text headlined link shown above________________________________________________________
In no uncertain terms, anything less than appearance in either the conference or NBA Finals. And a win of the latter and the probability will be that James will depart from the franchise , where he’s made it his home for the last six years. And as much as it might anguish the Cavaliers’ fans. The player has done as much as he possibly can, given the resources made available to him. That being said when one considers that this time around he’ll have O’Neal in his corner. If he should fall short of what had been previously accomplished by both Kobe Bryant and Dwyane Wade , with Shaq as a partner . Then the daggers may well come out and questions’ll be asked if James is now merely cashing it all in , merely for the riches from a franchise willing to shell out a king’s ransom for his services.
Global icon or not at the end of the day if it ain’t about the success. Then it’s got to be about those lovely bones !













Cavaliers Keys:


